wkl.ae

Put AI to work on the tasks that slow your team down.

Learn to set up AI agents that follow up on enquiries, update records and handle routine requests. Each free guide shows the tools, the prompt and what it costs each month. Most run on under 100 AED.

If you’d rather not do it yourself, we can set it up with you and agree what needs your approval.

Start with a free guide Talk to us

Wakil is Arabic for an agent: someone you trust to act for you, within limits you set. That’s where the name wkl.ae comes from.

The Museum of the Future in Dubai, its facade covered in Arabic calligraphy
Museum of the Future, Dubai. Photo: Haris khan on Unsplash

Jobs you can hand to an agent

Each card is one job. Start with the ones that have a free guide. For the rest, we can set it up with you.

Front deskFree guide

WhatsApp receptionist

Answers WhatsApp enquiries in Arabic and English, including the ones that arrive at midnight.

Running cost if you do it yourselfFree to 47 AED a month

  • Replies to common questions using your prices, hours and delivery areas
  • Collects booking or order details in the same chat
  • Passes anything unusual to you with a short summary
Still needs you for
Anything outside your price list, and every complaint.
Good to know
It only knows what you’ve written down, so keep the price list current.

Suits clinics, salons, restaurants and home services.

Read the free guideOr ask us to set it up
SalesFree guide

AI sales manager

Finds local businesses that look like your best customers and drafts the first email.

Running cost if you do it yourselfFree tool plus data fees by usage

  • Pulls businesses in your area from Google Maps
  • Scores each one for fit with what you sell
  • Writes a tailored first email for the best ones
Still needs you for
Every email, before it’s sent.
Good to know
Public listings are often out of date, so expect some bounces.

Suits B2B services, suppliers and agencies.

Read the free guideOr ask us to set it up
MarketingFree guide

Review collector

Asks happy customers for a Google review at the right moment.

Running cost if you do it yourselfUnder 100 AED a month

  • Picks up yesterday’s orders or visits
  • Drafts a personal review request for each customer
  • Keeps track of who left a review
Still needs you for
The request template, once.
Good to know
Never offer anything in return for a review.

Suits online stores, clinics and restaurants.

Read the free guideOr ask us to set it up
MarketingFree guide

Social media manager

Plans, designs and posts on Instagram around Ramadan, Eid, National Day and your own offers.

Running cost if you do it yourselfFrom 100 AED a month

  • Plans three posts a week for your approval
  • Writes captions in Arabic and English
  • Answers comments and sends buyers to your WhatsApp
Still needs you for
Every batch of posts, and any reply about price.
Good to know
Have an Arabic speaker check the first few captions.

Suits cafés, boutiques, salons and gyms.

Read the free guideOr ask us to set it up
Finance and adminFree guide

AI accountant

Turns photos of receipts into books that are ready for your VAT return.

Running cost if you do it yourselfAbout 60 AED a month

  • Reads the receipts you send as photos
  • Categorises and records them in your accounting app
  • Lists missing receipts before the VAT deadline
Still needs you for
Anything it can’t categorise with confidence.
Good to know
Your accountant still files VAT and Corporate Tax.

Suits trading, contracting and any VAT-registered business.

Read the free guideOr ask us to set it up
Finance and adminFree guide

AI CFO

Reads last month’s sales, bank statement and bills, and gives you one page with three things to fix.

Running cost if you do it yourselfAbout 73 AED a month

  • Finds costs that crept up
  • Checks the next 13 weeks of cash, including post-dated cheques
  • Lists three actions for the month
Still needs you for
Nothing goes out. It reports to you.
Good to know
These are planning numbers, not audited accounts.

Suits restaurants, retail and service businesses.

Read the free guideOr ask us to set it up
Front desk

Missed call responder

Sends a WhatsApp message to every caller you couldn’t answer, within a minute.

No free guide yetSet up with us on WhatsApp

  • Messages the caller from your business number
  • Asks what they need and when suits them
  • Sends you the details so you call back prepared
Still needs you for
The wording of the first message, once.
Good to know
Needs a phone system or app that can report missed calls.

Suits AC maintenance, garages, contractors and clinics.

Ask us about it
Front desk

Booking assistant

Books appointments, sends reminders and offers cancelled slots to the next person waiting.

No free guide yetSet up with us on WhatsApp

  • Offers open slots and confirms the booking
  • Sends a reminder the day before, in the customer’s language
  • Fills cancellations from your waiting list
Still needs you for
Changes to your opening hours or prices.
Good to know
Works best when one calendar holds every booking.

Suits salons, clinics, tutors and training centres.

Ask us about it
Front desk

Review replier

Drafts a reply to every new Google review, in the language it was written in.

No free guide yetSet up with us on WhatsApp

  • Thanks happy customers by name
  • Flags low ratings to you the same day
  • Keeps replies short and never argues
Still needs you for
Every reply to a review of three stars or less.
Good to know
It can’t fix what went wrong. You still need to call the customer.

Suits restaurants, cafés, clinics and hotels.

Ask us about it
Sales

Lead follow-up assistant

Replies to new enquiries within minutes, so a busy week doesn’t cost you customers.

No free guide yetSet up with us on WhatsApp

  • Picks up enquiries from your website, Instagram and email
  • Replies while the customer is still interested
  • Suggests a call time from your calendar
Still needs you for
Quotes and anything about price.
Good to know
It can only be as quick as the channels it’s connected to.

Suits fit-out, real estate, events and training centres.

Ask us about it
Sales

Quote chaser

Follows up quotations that went quiet, politely, until you get a yes or a no.

No free guide yetSet up with us on WhatsApp

  • Keeps a list of every quote you send
  • Follows up after three days and again after a week
  • Tells you who is ready to talk
Still needs you for
Any change to the quoted price.
Good to know
Quotes need to be logged in one place, even a spreadsheet.

Suits contractors, printers and maintenance firms.

Ask us about it
Sales

Win-back assistant

Finds customers who stopped ordering and drafts a personal reason to come back.

No free guide yetSet up with us on WhatsApp

  • Spots regulars who haven’t ordered in a while
  • Drafts a short, personal message for each one
  • Keeps track of who returns
Still needs you for
Any offer or discount.
Good to know
Only message customers who agreed to hear from you.

Suits cafés, salons, laundries and online stores.

Ask us about it
Finance and admin

Payment chaser

Chases overdue invoices and keeps track of cash-on-delivery money still with your drivers.

No free guide yetSet up with us on WhatsApp

  • Sends polite reminders that get firmer over time
  • Matches payments against what’s owed
  • Lists who needs a phone call
Still needs you for
Any final notice, and any message to a key client.
Good to know
Needs an up-to-date list of invoices or deliveries.

Suits wholesalers, B2B services and online sellers.

Ask us about it
Finance and admin

Renewals tracker

Warns you before your trade licence, Ejari, visas or insurance expire, and before VAT is due.

No free guide yetSet up with us on WhatsApp

  • Keeps every renewal and filing date in one list
  • Reminds you 60, 30 and 7 days ahead
  • Lists the documents each renewal usually needs
Still needs you for
Nothing. It only reminds.
Good to know
It doesn’t submit anything to government portals for you.

Suits any UAE business with a licence, premises or staff.

Ask us about it
Operations and people

Restock assistant

Warns you before you run out, and stops you over-ordering things that spoil.

No free guide yetSet up with us on WhatsApp

  • Watches what sells each week
  • Flags items about to run out or about to expire
  • Drafts the order for your supplier
Still needs you for
Every supplier order.
Good to know
It’s only as good as your stock counts.

Suits cafés, groceries, pharmacies and online stores.

Ask us about it
Operations and people

Daily sales logger

Pulls the day’s sales from your till, delivery apps and cash book into one sheet, so nothing gets missed.

No free guide yetSet up with us on WhatsApp

  • Collects sales from the till, delivery apps and payment links
  • Flags days where the numbers don’t add up
  • Keeps the sheet ready for your accountant
Still needs you for
Any correction to a past day.
Good to know
Some apps only offer exports, so a weekly upload may be needed.

Suits restaurants, home businesses and market sellers.

Ask us about it
Operations and people

Job dispatcher

Sends each technician the day’s jobs on WhatsApp and collects photos and sign-off at the end.

No free guide yetSet up with us on WhatsApp

  • Sends job details and the location each morning
  • Collects before and after photos
  • Updates the job list when the work is done
Still needs you for
Changes to the schedule.
Good to know
Your team needs to reply on WhatsApp for it to work.

Suits maintenance, cleaning, pest control and contracting.

Ask us about it
Operations and people

Inbox manager

Sorts your email and drafts replies, so you only read what needs you.

No free guide yetSet up with us on WhatsApp

  • Sorts mail into needs you, drafted and done
  • Drafts replies in your tone
  • Pulls deadlines out of long threads
Still needs you for
Every reply, until you trust it.
Good to know
Keep it away from emails with bank or ID details.

Suits owners who run the business from their inbox.

Ask us about it
Operations and people

Hiring screener

Reads every CV against the job you posted and gives you a shortlist with reasons.

No free guide yetSet up with us on WhatsApp

  • Checks CVs against your must-haves
  • Shortlists the best five, with reasons
  • Drafts polite replies to everyone else
Still needs you for
Who gets an interview.
Good to know
Set it to judge skills and experience only.

Suits restaurants, retail and small offices.

Ask us about it

A job that isn’t listed?

Tell us the task that eats your week. If an agent can take it on, we’ll tell you how, and whether you can do it yourself.

Describe it on WhatsApp

What’s happening in the UAE

The UAE is moving quickly on agentic AI, meaning AI that can carry out tasks rather than only answer questions. Dubai has set a two-year programme to bring it into the private sector, and Abu Dhabi’s chamber is offering it to its SME members.

For a small business, the tools are already affordable. The harder part is choosing the first task, and deciding what should still need a person.

Read the UAE agentic AI news

  • Dubai, May 2026A two-year programme to move Dubai’s private sector to agentic AI.
  • Dubai Chambers, September 2026Agentic AI training planned for more than 14,000 companies through its new academy.
  • Abu Dhabi Chamber, June 2026A partnership with Presight to offer agentic AI to its 102,000-plus registered SMEs, starting with a pilot.

One example, from message to record

An AC maintenance company in Dubai gets a WhatsApp message on a Thursday night. This is what the agent does, and where the owner steps in.

Illustrative example. The customer, prices and times are made up.

  1. The enquiry is checked

    WhatsApp message, 9:47 pm

    Hi, how much for AC servicing in a 2-bedroom flat in JVC? Can someone come Saturday morning?

    What the agent checks

    • Price list: 2-bedroom, up to three split units, AED 250 including VAT
    • Service area: JVC is covered
    • Calendar: Saturday 9 to 11 am is free

  2. A reply is drafted for approval

    Waiting for your approval

    Hi Rashid, thanks for your message. A full service for a 2-bedroom flat with up to three split units is AED 250 including VAT. We can come on Saturday between 9 and 11 am. Shall I book it?

    Nothing is sent until the owner approves it. They can change the wording first.

  3. The record is updated

    New row in the enquiries sheet

    Customer
    Rashid
    Area
    JVC
    Job
    AC service, 2-bedroom
    Quote
    AED 250
    Slot
    Saturday, 9 to 11 am
    Status
    Quote sent
    Follow up
    Monday, if no reply

What it won’t do here: offer a discount, promise a particular technician, or answer a complaint on its own. Those go to the owner.

How we work with you

Most people should start on their own with a guide. If you’d like help, this is what happens.

  1. Start with a free guide

    Each guide lists the tools, the monthly cost and the prompt. Try it on one task first.

  2. Message us if you’d rather not

    Tell us the task and the tools you already use. An AI receptionist replies first with a few questions, then a person takes it from there.

  3. Agree the limits together

    We decide what it can do on its own, what needs your approval, and what it never touches, such as payments, refunds or anything legal.

  4. It starts by drafting

    We set it up and it prepares work for you to approve. Once you trust it, you decide what it can send without asking.

Questions owners ask

Do I need to be technical?

No. The guides are written for business owners, not developers. If you can use WhatsApp and a spreadsheet, you can follow them. Some setups ask you to connect an account or two, and the guide shows each step.

What does it cost to run?

Most of our guides cost under 100 AED a month to run, and each one lists the monthly cost in AED. If we set something up for you, we quote after a short chat about the task.

Will it reply to my customers without me?

Only if you decide it should. Every setup starts with drafts: the agent prepares the reply and you approve it. Once you’ve seen enough good drafts, you can let it send routine replies on its own and keep approval for everything else.

Does it work in Arabic?

Yes, for most tasks. Arabic replies are usually good, but have a native speaker check the first few, especially anything that goes out under your brand.

Can it make mistakes?

Yes. It can misread a document, misunderstand a message or sound more certain than it should. That’s why approval comes first, and why every guide has a section on what to check.

What should I keep away from AI tools?

Card numbers, IBANs, copies of Emirates IDs and passwords. Connect only what the task needs, and use business accounts rather than your personal phone for customer messages.

Is wkl.ae part of a government programme?

No. We’re independent. We follow the UAE’s announcements on agentic AI and summarise them on our news page, but we don’t represent any of these programmes.

Talk to us

If you’ve read a guide and got stuck, or you’d rather someone set it up with you, send us a WhatsApp message. Tell us the task and the tools you use. An AI receptionist answers first, then a person replies.

Message us on WhatsApp +971 50 344 0621 WhatsApp only for now.

Who’s behind wkl.ae

wkl.ae is run by Mohamed Muzammil in Dubai. He writes the weekly Practical AI for UAE SMEs guides on LinkedIn, where most of these guides started.

Mohamed Muzammil on LinkedIn